Image: Bershan Shaw's 'Love U Experience' Conference held at the Crystal City Hilton at Reagan National Airport Live events can go a long way to enhancing your brands reach and cachet. Events done right can be a gift that keeps giving. They are a great way to create buzz, get in front of new clients, and show appreciation to employees and past clients. Hosting a live event can help kill several birds with one proverbial marketing stone. Here are three things you must do to